After an extensive study, Trésor Hospitality has transformed a former well known print house into a contemporary high-end city hotel in Athens. The two-year challenge here was to give a new identity to the building while at the same time placing it in the hotel scene of a metropolis.
Editor has stand as a paradigm of how an empty building can be turned into a city’s meeting point in a way that clearly showcases its unique and competitive differentiators. Trésor Hospitality was responsible for the pre-opening and then for the Sales Management for 3 months, as COVID-19 restrictions has forced it to close temporarily in June 2020.
A city hideaway with 40 tailor-made rooms where every detail weaves together past and present. From a product-focused restaurant and a nestled-in green patio, serving the needs of a small group conference or event to individually designed rooms; this is Editor infusing new life.
Trésor Hospitality managed to give Editor the perfect positioning in a competitive market, introduce it to international leisure and business travelers and actually make it a worthy brand. Furthermore, the concept website also adopted upselling and cross-selling marketing strategies so as to further highlight the unique performance of the hotel.
The Editor; represents a splendid addition to the Athenian hospitality scene. The Hotel will offer a spectacular blend of historic Athens and state-of-the-art facilities, integrating Athenian urban modern living.
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