After an extensive study, Trésor Hospitality has transformed a former well known print house into a contemporary high-end city hotel in Athens. The two-year challenge here was to give a new identity to the building while at the same time placing it in the hotel scene of a metropolis.
Editor has stand as a paradigm of how an empty building can be turned into a city’s meeting point in a way that clearly showcases its unique and competitive differentiators. Trésor Hospitality was responsible for the pre-opening and then for the Sales Management for 3 months, as COVID-19 restrictions has forced it to close temporarily in June 2020.
A city hideaway with 40 tailor-made rooms where every detail weaves together past and present. From a product-focused restaurant and a nestled-in green patio, serving the needs of a small group conference or event to individually designed rooms; this is Editor infusing new life.
Trésor Hospitality managed to give Editor the perfect positioning in a competitive market, introduce it to international leisure and business travelers and actually make it a worthy brand. Furthermore, the concept website also adopted upselling and cross-selling marketing strategies so as to further highlight the unique performance of the hotel.
Το ξενοδοχείο "The Editor" αποτελεί μια νέα μοναδική προσθήκη στην απόλυτη αθηναϊκή εμπειρία φιλοξενίας. Συνιστά ένα ιδιαίτερο κράμα συνδυάζοντας στοιχεία από την ιστορική Αθήνα και τις πλέον σύγχρονες ανέσεις, αντικατοπτρίζοντας έτσι την αισθητική του σύγχρονου αστικού τοπίου της Αθήνας.
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