Trésor Hospitality, as an ever-growing management company that invests its evolving portfolio on novel ideas, was appointed to comment on and assist with the proposed transformation of the former building and restructuring into this event and hotel development. The Event House project combines the event organizing approach with city hotel services not far from the center of Athens. The company’s focus was on working closely with the client to help them identify the optimum corporate assets and provide recommendations with regards to an appropriate management structure. Due to open in 2022, Event House has been created to stand out as a progressive design following the needs of the modern events industry.
Over the one-year development of the project, Trésor Hospitality has overseen the concept development, branding and pre-opening, while it will then monitor the sales management. Constant communication with owners, architects and designers ensured synthesis of concept and plans. The communication's fruit was for the Event House to find its perfect place in a metropolis that invests on the corporate and social occasions.
Boasting two different venues and 10 rooms, Event House will be established in the market as the most complete event organizing complex.
A sleek yet inviting area, the 251.36 sq.m. Hall is ideally suited for weddings, receptions, corporate meetings and social events. This elegant space is fully flexible and can be configured to fit all preferences. On the other hand, the Rooftop is located outdoors featuring a charming pool and jacuzzi. Covering 158.86 sq.m, it is designed to better host summer parties, birthday parties and special celebrations.
Elegantly designed in a contemporary style with floor-to-ceiling windows, the 10 spacious rooms allow natural light in featuring a double bed, a minimal bathroom with shower, a large wardrobe, a working desk and high-speed internet access. Ranging from 21 to 30 sq. m., they form a stylish city cocoon very close to the city center, while at the same time they provide a distance from the hustle and bustle.
With the intent to focus primarily on the events revenue stream and secondly on hospitality, Trésor Hospitality’s scope of work included to aim at the upscale event market. The outcome was the very successful collaboration with Golden Catering, the leading catering service company in Greece. This cooperation is the additional asset to target and reach the desired market on a global and regional level.
Featuring a dynamic concept, superb service and top-notch technology, Event House ensures a coherent branding, under the management of Trésor Hospitality, that encourages brand loyalty by reflecting customers differing priorities. Trésor Hospitality’s strategy determined a clear brand product architecture with the focus on its position within the market and its relation to its different products.